Freddy's Expands Across South Carolina
If you haven't had Freddy's before, you might be missing out. The fast food chain serves up sizzling burgers and fries, but also has items like cheese curds and custard (which is pretty much ice cream, but better). Freddy's Frozen Custard & Steakburgers has announced the signing of a multi-unit development agreement to bring 10 new locations to Greenville and Spartanburg Counties in South Carolina. NFL offensive lineman Ben Powers, along with GVL Hospitality Group, will spearhead this expansion.
If you've never had Freddy's, it's along the lines of Steak & Shake or Culver's -- burgers, but with the bit of uumph that you find Midwestern chains have. And cheese curds. Lots of cheese curds. Plus, patty melts, chili fries... you know, the works!
GVL Hospitality, which includes business partners Brett Rickert and Brian Stevens, has already begun the search for suitable sites in each county. The first property is expected to be purchased by the end of this year, with the initial restaurant slated to open in 2025. The group aims to have all 10 locations operational by 2031.
"Growing up, I always wanted to do something business-related and prove that I could make a name for myself on and off the football field," said Powers, a Wichita-native entering his sixth NFL season and second with the Denver Broncos. "I'm excited for this business venture with Freddy's; it's one of the best burgers you can get and it's a taste from home for me. I look forward to spreading the joy I have from my hometown with even more communities."
Powers is from Wichita, which is where Freddy's is headquartered.
While Powers continues his NFL career, the development of each franchise location are in the capable hands of his business partners at GVL Hospitality. Rickert and Stevens are both experienced in the restaurant industry and franchise owners of Freddy's restaurants in Columbia, SC and Augusta, GA, providing the brand with a solid foundation for this expansion. Rickert, who resides in the Greenville-Spartanburg area, will serve as the operating partner, ensuring seamless training and management, while Stevens will help with the site selection and construction aspects.
"Having Brett and Brian running things while I'm playing is reassuring," said Powers. "They're great mentors for me and I trust them wholeheartedly as we grow the Freddy's franchise in South Carolina."
Freddy's has over 530 restaurants in 36 states, with another 130+ locations in development for 2024 and 2025. Freddy's Frozen Custard & Steakburgers is a leading fast-casual franchise concept with over 500 locations across 36 states nationwide. Founded in Wichita, Kansas, in 2002, the brand offers a unique combination of cooked-to-order steakburgers, all-beef hot dogs, shoestring fries and other savory items, along with freshly churned frozen custard treats.
SOURCE: Freddy’s Frozen Custard & Steakburgers
